CIELO MARKETING CASE STUDIES

Myers Accounting Solutions:
Logo Design

Background:
Sandi Myers is a degreed accountant with more than 25 years of experience in corporate and tax accounting. She wanted more freedom to be with her family and out of corporate life, and wanted to start her own accounting service for small businesses. She needed a logo that was more than her name and captured the strong sense of family that motivated her to start her business.

Challenges:
The logo needed to be interesting while still simple and convey a sense of competence. Sandi also specifically asked have some symbol of six in the logo because she has six people in her family. She wanted it colorful but professional and liked earthy colors.

Solutions:
Cielo Marketing offered her three options: a traditional green logo with serifed fonts that said "professional", a logo with six colors that represented her family, and a brown-toned logo with six circles to represent family and a whole-business perspective to help small business owners.

Results:
She chose a combination of the circle-based logo with the brown "M" to indicate her grounded but holistic approach to her accounting services. The logo is now on business cards, collateral, invoices and the website.

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